You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Part of the recent studies reveal the web traffic which comes from mobile platform accounts dansko was the distributor 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you haven’t done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your target audience to bear them connected, on the technique!

What Should You Have?

For hooking in your internet audience at large, you can have a different website for mobiles as well when it comes to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.

What is Responsive Design?

Responsive Web Design large fad but a trend that existed for quite a while now. To put it simply, responsive design identifies a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.

However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is and the Adaptive designing steps in.

What is Adaptive Affordable web design?

Adaptive design is virtually newer concept in the sector. Essentially, this technique adapts to just how displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.

Adaptive Design for the web is yet to learn in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most efficient. However, there are certain cons of AWD practice.

Adaptive websites cost more rrn comparison to the responsive designs

AWD can goof up the complete feel of the website if it isn’t backed up by proper planning.

Since AWD re-adjusts the elements of design and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying models.

So what’s The Bottomline?

While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is significantly more user-focused. In years to come, beyond what 50% of useless users will use their mobile devices to surf the web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage online visibility, engage the objective visitors and leverage the conversion rate.

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